The brief for this project was to create my ideal Festival with an objective, goals, strategic considerations, personality, impact, and style & layout. Sunset Ends, is a new festival coming to Sacramento, CA that will celebrate live music from not only the biggest names but also give a platform to up and coming artists and DJ’s. This festival will aim to bring those who love dance music together once a year, to witness an unforgettable experience together. The aim for Sunset Ends is to attract hundreds of thousands every year seeking to party to the finest names in dance music along with immersive visuals, lighting, and of course a good time by the river. We want to shape the dance scene as we know it and capture the essence and qualities Sacramento has to offer.