For two years (2020 and 2022), I had the privilege of contributing to an event dedicated to celebrating cultural diversity and bringing communities together from around the world. My process began with an in-depth discussion with the executive director to fully understand the event's purpose and vision. Using their insights as a foundation, I conducted research on platforms like Pinterest and other online resources to gather inspiration that reflected themes of community, celebration, and vibrancy—all while maintaining a modern and minimalist design aesthetic.

Once I had a clear vision, I used Adobe Suite applications to develop initial logo concepts and collaborated closely with the executive director to refine the final design. With the logo in place, I created additional assets, including posters displayed throughout the town, postcards mailed to local residents, lawn signs, banners, and A-frame stands. These materials not only helped promote the event but also provided clear navigation and schedules for attendees, ensuring a seamless and enjoyable experience.